When a crowd chanted “F*** Joe Biden” at a NASCAR race last October, an NBC Sports reporter tried for a bit of damage control and claimed the chant was “Let’s go Brandon!” in support of the victorious driver, Brandon Brown.
“Let’s go Brandon” became an immediate rallying cry for President Joe Biden’s adversaries. “Let’s go Brandon” has appeared on license plates, restaurant signs, clothes, flags, luggage, face masks, and even golf balls.
Democrats have spent six months trying to come up with their own version of the “Let’s Go Brandon” slogan.
The phrase “ultra-MAGA” was coined by the leftist Center for American Progress Action Fund, led by top Biden staffer Anita Dunn.
Hart Research and Global Strategy Group found that potential voters see “MAGA” more unfavorably than “Trump Republicans.”
“In battleground states, more respondents indicated they would be less likely than more likely to vote for a ‘MAGA Republican,'” the Washington Post said. According to the report, voters agreed that the Republican Party had gotten more extremist and power-hungry in recent years.
Navin Nayak, president and executive director of CAP Action Fund, told the Washington Post that “ultra-MAGA” is a “versatile epithet.”
Nayak said they we’re not creating a new term. “They” characterize themselves this way.
President Joe Biden first used the phrase on May 4 at the White House. Biden used “ultra-MAGA” and “MAGA” ten times, primarily to criticize Sen. Rick Scott’s (R-FL) “Rescue America” plan.
Biden called MAGA the most extremist political movement in American history. And he said this while his party maintains that men can have babies and children need puberty-blocking hormones if they don’t act stereotypically like the “gender” they were born. They also need experimental Covid “vaccinations.”
Biden referenced “ultra-MAGA” or “MAGA” five times in a Tuesday economic statement.
President Biden used focus group-approved jargon three times at a Chicago fundraiser on Wednesday.
Biden then called Trump “the MAGA king.”
Trump immediately took the power out of the term by embracing it as a compliment.
He called the left terrible branders who don’t understand marketing.
Trump shared a meme of himself photoshopped as the “great MAGA king” into a “Lord of the Rings” movie poster, with a note saying that Biden calls him “The Great MAGA King.” Trump said, “ Thank you, Joe. Make America Great Again!”
Rep. Elise Stefanik (R-N.Y.) said, “I’m ultra-MAGA and proud of it.”
The Democrats’ effort to make “MAGA” the equivalent of “Let’s Go Brandon” is blowing up in their faces.
The Washington Post’s story that the term was crafted by focus groups contradicts Jen Psaki’s explanation.
She said “Ultra-MAGA” was the president’s idea, and he added “ultra” to give “MAGA” a “little additional pop.”
It seems they are trying to blame Biden for this failure in marketing but are unwilling to blame him for the failure of our economy.