Microsoft To Incorporate AI Into Its Search Engine Against Google

( Microsoft announced that it will incorporate artificial intelligence into its search engine, Bing, and its browser, Edge, making them more “conversational” in providing specific answers to users’ questions, according to The Epoch Times. The services will be powered by an upgraded version of ChatGPT, which is an automated engine that generates responses to questions a user asks, according to Search Engine Journal.

The innovation comes as Bing is trailing behind Google as the second most-used search engine worldwide. But the discrepancy between the two is wide, with Bing holding just 9% of the world’s traffic contrasted with Google’s 83%, according to Statista.

A public preview of the new technology will be available to those who sign up for it but it will eventually be scaled to millions, according to Yusuf Mehdi, a Microsoft executive. He added that everyone will have a limited number of queries.

ChatGPT has sparked controversy over whether it is ethical to use and has been criticized for potential inaccuracies or biases, which reportedly come from its training. Bing has now included links to show where the sources for its responses came from, with a note on the bottom of the homepage reading “surprises and mistakes are possible.” Users are also recommended to “check the facts.”

Microsoft Corp. CEO Satya Nadella said that artificial intelligence is going to shape and change the world, noting earlier innovations in computers. He stressed the importance of developing AI “with human preferences and societal norms and you’re not going to do that in a lab,” suggesting that development is done “out in the world.”

The company has invested billions of dollars over multiple years in ChatGPT maker, OpenAI, since 2019. The investments have reportedly led to the development of AI models that trained ChatGPT and DALL-E, an image generator.

Google has entered the competitive field announcing an alternative to ChatGPT called “Bard,” according to an announcement.