Former New York City Mayor Rudy Giuliani, facing mounting legal troubles, has launched a new coffee brand in a festive marketing campaign.
At a Glance
- Giuliani launched “Rudy Coffee” amid $150 million defamation lawsuit
- He’s promoting the brand by dressing as Santa Claus in holiday-themed video
- Coffee is priced at $29.99 for a two-pound bag, available in three variations
- Giuliani claims he’s out of cash and unable to pay bills
- He faces a civil contempt hearing on January 3 for failing to surrender assets
Giuliani’s Coffee Venture Amid Legal Woes
Rudy Giuliani, once known as “America’s Mayor,” has embarked on an unexpected business venture by launching his own coffee brand. The move comes as Giuliani faces significant legal and financial challenges, including a recent $150 million defamation ruling against him for falsely accusing two Georgia election workers of interfering in the 2020 election.
The coffee brand, aptly named “Rudy Coffee,” is being promoted through a holiday-themed video featuring Giuliani dressed as Santa Claus. In the advertisement, Giuliani can be heard saying, “Ho, ho, ho! Merry Christmas! What would you like for Christmas, darling?” When the woman responds that she wants Rudy Coffee, Giuliani playfully asks, “Not diamonds? Not a necklace?”
Rudy Giuliani launches coffee brand amid financial woes and legal challenges #KTVONewshttps://t.co/8tD7TIYgBr
— KTVO Television (@KTVOTV) May 20, 2024
Financial Struggles and Legal Obligations
Giuliani’s foray into the coffee business appears to be an attempt to address his mounting financial obligations. In October, he was ordered to surrender assets, including his Manhattan penthouse and other valuables, as part of the defamation payment. The former mayor has publicly stated his dire financial situation, claiming in November that he was out of cash and unable to pay his bills.
“I don’t have a car,” Giuliani said. “I don’t have a credit card. They have put a stop order on, for example, my Social Security account.”
What they’re doing to him is so cruel…
So if you want to help him out, here are the offerings:
The “Rudy Coffee” brand offers three variations: bold, decaf, and “morning coffee,” each priced at $29.99 for a two-pound bag. The coffee bags feature Giuliani’s image and slogans supporting justice and democracy, aligning with his public persona.
Legal Challenges Continue
Giuliani’s legal troubles extend beyond the defamation lawsuit. He faces potential disbarment in key jurisdictions and is subject to active criminal investigations in various states over allegations of election irregularities. District Judge Lewis Liman has ordered Giuliani to a civil contempt hearing on January 3 for failing to deliver all listed property to the women involved in the defamation case.
“I have permitted Mr. Giuliani to speak,” Judge Liman stated during a recent hearing.
The former mayor’s attempts to address his financial woes, including a bankruptcy filing, have been met with setbacks. His bankruptcy filing was dismissed for not meeting court requirements, further complicating his financial situation.
