Trump’s Towering Triumph Down Under

President Trump’s global brand triumphs Down Under with a towering deal sealed at Mar-a-Lago, proving American business savvy conquers international markets despite leftist critics.

Story Highlights

Trump Organization partners with Altus Property Group for Australia’s tallest 91-storey Trump Tower in Surfers Paradise, valued at A$1.5 billion.
Deal signed February 14, 2026, at Mar-a-Lago after nearly 20 years of pursuit starting with a cold call to Ivanka Trump in 2007.
Project promises 1,000 jobs, luxury six-star hotel, 270 high-end apartments starting at A$5 million, and economic boost to Gold Coast tourism.
Australian-owned and built, adhering to Trump design standards, amid community divisions over the Trump name.
Gold Coast Council welcomes investment but awaits formal development application for approval.

Deal Origins and Persistence

Altus Property Group CEO David Young cold-called Ivanka Trump in 2007 to pitch Australia’s finest tourism property. Nearly two decades of negotiations culminated in a final agreement on February 14, 2026, at President Trump’s Mar-a-Lago resort in Florida. This persistence underscores the value of unwavering business determination, a hallmark of Trump-style dealmaking that globalist bureaucrats could never match. The project now advances to design and engineering phases.

Project Scale and Features

Standing at 335-340 meters with 91 storeys, the Trump Tower will feature a six-star resort hotel, 270 luxury apartments, retail spaces, a beach club, and swimming pool. Developer Altus Resorts Pty Ltd owns and builds the structure while adhering to Trump Organization branding and design standards. Positioned in Surfers Paradise on Queensland’s Gold Coast, this “no-expense-spared” development aims to redefine beachfront luxury and surpass Australia’s current tallest building.

Apartments start at A$5 million, targeting high-end investors. Trump Hotels promotes the iconic design and panoramic views, distinguishing it from competitors like Four Seasons or Ritz-Carlton through superior quality and prestige.

Stakeholders and Local Support

Key players include the Trump Organization providing global branding, Altus Group leading development under CEO David Young, and Gold Coast City Council overseeing approvals. Acting Mayor Mark Hammel welcomes the A$1.5 billion (US$1.06-1.1 billion) investment for its job creation—500 in construction and 500 operational—bolstering local economy and tourism confidence. Australian control ensures sovereignty, avoiding foreign overreach while leveraging Trump’s winning brand.

Young emphasizes the tower as “the best in the world,” a prestige project for the Glitter Strip tourist hub. Council focuses on land use assessments for height, setbacks, and landscaping under existing zoning.

Economic Boost and Challenges Ahead

The development signals business-friendly policies attracting major investments, much like President Trump’s America First agenda revives U.S. prosperity. Short-term impacts include job growth and public debate during the development application process. Long-term, it transforms the skyline and elevates Gold Coast hospitality, though a rival 101-storey tower could compete for height supremacy.

Community reactions divide over the Trump name, with some media highlighting controversies amid the brand’s global expansion. No formal DA is lodged yet, requiring community input before construction. This project sets a precedent for luxury branded towers in Australia, prioritizing economic wins over woke divisions.